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Uppsala Short Film Festival presents

A woman dressed in black speaks with expressive hand gestures in front of a dark, digital background. The background resembles a computer-generated conference room. The effect merges reality and the virtual world.

23 August 2025, 18:00

Slovenska kinoteka

Uppsala Short Film Festival presents

Algo-Rhythm

Director: Manu Luksch Country: Austria, United Kingdom, Senegal Year: 2019 Length: 14' Genre: experimental Screenplay: Manu Luksch, Mukul Patel Cinematography: Malick Sy Editing: Manu Luksch Music: Mukul Producer: Manu Luksch Appearing: Illégal, Adja Fall , Lady Zee , Madzoo, Kruh Mandiou Mauri, OMG, Gunman Xuman , MC Mo Other: animation: Georgi Stamenov

In marketing and the retail sector, data analytics is widely used to profile and micro-target consumers and to predict behaviour. The ultimate goal, apparently, is for humans to be able to outsource all decision-making to machine intelligence.